Ask any expert the best way to garner customer interest at your trade show booth and they’ll usually tell you the secret is to first generate excitement. Many say the goal is to create a Casino-like atmosphere. That accords with what behavioral scientists tell us, that people are attracted to noise and bright lights. Think in terms of “see it, feel it, hear it” —you want all three of these senses (sight, touch, and hearing) working overtime for your customers. That means the attractions in your booth should be more interactive and hands-on. Modern audiences have too little time (and short attention spans) and won’t stand still for the boring sales pitches or product demonstrations common a generation ago. That’s why you want to create an exciting atmosphere—just like a Casino’s, at your booth. Here are a few great ideas to punch up your presentations at shows.
Remember when we said people were attracted to lights and noise? You will need some professional-quality halogen lights and will find them invaluable for illuminating presentation boards, games, and products. They will also help your booth stand apart from the crowd, which is what you want. Whatever you do, don’t forget the lights.
Games, and Make Some Noise
Nothing says “Casino Experience” like a game of chance http://thedisplayoutlet.com/prize-wheel/ are perennial favorites at shows and for good reason. They are one of the most versatile, portable, and effective tools you can have in your trade show arsenal. You can let your customers spin the wheel in exchange for filling out a contact card—if you aren’t already using badge or other electronic scanners for that. Make sure everybody wins a little something to generate excitement. The chance of winning something big makes for even more excitement. A money blowing machine (like a phone booth with money or vouchers swirling around inside it) is also great, as is anything that makes noise.These games might be derided by some as mere “gimmicks,” but anything that draws a crowd and generates excitement is the kind of gimmick you want. It’s all about attracting the crowd and getting what you need from them, whether it is filling out contact cards or watching a presentation. Just remember what the scientists say attracts people (noise and lights) and you will be at least one step ahead of the competition.
You can find a nice selection of prize wheels and other interesting trade show materials, all at great prices, simply by visiting http://thedisplayoutlet.com
Here in this post I want to shout out for my friend, Richard, he graduated from Cornell Johnson School of Management few weeks back and he is writing a book on how to get into B-school! He has already written more than 90,000 words!
His story is really inspiring and he is really awesome guy. He became more interesting guy when he started writing a book because I also share the same dream of writing a book! I have been following his journey at his blog http://money9111.blogspot.in/ since long time.
You can also know more about him and his book from this link http://unbouncepages.com/bschoolbook/
Also, for the limited time you can submit your email id at the above link and you may get a your essays reviewed by him for FREE!!
Check out http://unbouncepages.com/bschoolbook/
Just going through SC lessons on http://www.gmatprepnow.com
Brent did a great job in explaining the concepts. Check out if you are having some problems at solving SC questions!
Will finish this module tonight for sure and will start MGMAT SC guide tomorrow!
Are you thinking about getting an online masters degree in public administration? If so, it may serve you well. However, it’s important you understand the difference between public administration and business administration. Understanding the distinction between the two will help prepare you for the type of education that will most benefit your desired career path.
Career Path Distinctions
Public administration is primarily suited for individuals seeking a career aligned with public and/or government service. Interestingly, public administration covers a broad scope of career paths. For example, someone with masters degree in public administration can assume many different titles including a Human Resource (HR) Coordinator, Energy Consultant, or even an Agricultural Marketing Specialist and work in school systems.
In contrast, business administration is primarily suited for individuals seeking a career aligned with private sector administration or management. A business administration background is not industry specific. However, many career-oriented employees focus on either industry specific specialties or administration specialties. Some of the jobs you can qualify for with a business administration degree include a Managing Director, Financial Analyst, CEO, CIO, or Public Relations. It is also a basic background for entrepreneurship.
While it’s not guaranteed that a certain degree type will yield specific job roles, more often than not experience and relevant educational credentials will increase your potential to fill the role you desire. Imagine for a second you were applying for an engineering position with a non-engineering degree. This dramatic difference in terms of position and educational background may raise a red flag for an employer who is seeking an employee competent in a specific duty or field. This is why it’s so important to be mindful about your career path and how that falls in line with your chosen degree or educational program.
Educational Background Distinctions
When considering the educational distinctions of public or business administration several components including objectivity, audience, decision-making, and regulatory components play a substantial role in educational variances. For example, course work for an online master of public administration will focus largely on governmental decision-making processes and public accountability. Consequently, course objectives like Finance and Accounting will focus more on government budgeting processes, fund allocations or fund pools. Business administration will focus on revenue generation, working capital, receivables, and profits. As you can see the educational differences focus on the context or environment where administration will occur. Those working in public administration fields are more likely to deal with government budgets and legislative processes. Whereas, those working in the business administration field are more likely to work with revenue generation, 10k’s, quarterly statements, and a board of directors. Understanding these differences is very important to your future because it will help you be prepared to successfully fulfill your role within any organization.
Why Choosing the Right Online Degree is Important
Choosing the right online degree for your future career path is essential because acquiring and developing the appropriate skill sets necessary to successfully pursue and fill specific roles in organizations is essential. For example, becoming an accountant and becoming an accounting professor requires two similar yet distinctive educational credentials. Accountants interested in sitting for the CPA exam should focus on courses that prepare them for the exam and meet the credit hours criteria for their specific regions. In contrast, accounting professors should ensure they have not only the required levels of education but also the necessary instructional credentials required to teach at a specific college or university. In the same way government accountants seeking employment in high level government positions, agencies, or departments may benefit from an online masters in public administration in addition to their credentials in accounting and public finance.
Currently there is emphasis on higher education. People are furthering their studies and getting a master’s degree and even pursuing doctoral studies.
There is a broad variety of online degrees available and several of the most popular are in the human resources field. Availability of online master’s in human resources for those who want to further their studies has made things much easier for people with busy schedules. The obvious benefits that come with online studies are that you do not have to attend classes physically, it is usually cheaper and it offers flexibility for those who want it – even if they’re not busy.
Despite many advantages associated with online masters in human resources, getting a degree online requires self-discipline and self-motivation. No one will follow up on you to determine if you “attend” classes. Below are some essential tips about having a successful online education that students should know in order to manage their online studies.
Time is of the essence and you need to manage your time properly in order to be successful in everything you are doing. You need to establish the time of day that you are most focused and likely to study well without much interruption. Some people may study well early in the morning, while others may prefer late into the night. After you establish the time of day that you can be focused and study well, you then allocate appropriate time for your course.
Location, Location, Location
One of the greatest things about online masters in human resources is that you can attend classes online from any location. Since an individual can study from any place, you may have to determine the most suitable place to study.
Some people prefer absolute silence and no interruptions hence such individuals can consider studying at the library or a particularly studious coffee shop nearby. If you do not mind interruptions within the house, then you can simply study anywhere or set up a work study room. To avoid any inconveniences, it is essential that when you determine that optimal time for you to study; you do that while having in mind the place you will do your studies.
Can You Be Flexible?
Most people who take online courses do so because of the flexibility it provides to manage personal obligations and still pursue a career. If you cannot balance these and need the structure of a physical classroom, you need to realize that, as well.
It’s an understatement to say, the internet has been helpful since you can get almost any information there. When you take an online course, you have a wide range of resources you can access over the internet. Additionally you can participate in various group discussions through video conferencing with other students who are pursuing a similar career. You are likely to virtually meet various students from all over the world and thus exchange ideas, share information and learn a lot from each other.
Pursuing an online degree is beneficial only if you are self- disciplined, motivated and willing to interact with students from various parts of the world and learn from them.
I get this in the email today and I must say it is hilarious but true for every country, especially my home country – India!!
Your resume is your first impression with a prospective employer. Resumes must highlight your accomplishments, illustrate your strengths and persuade employers to bring you in for an interview – all on one page. Larry Maier, president of Peerless Precision, a manufacturing plant, states that it takes no longer than 30 seconds to review a resume.
Glenn Shagena, the director of human resources at the Chrysler Group, says that they receive 10 to 50 resumes for every job posting. Both of these statements mean that it is crucial you engineer your resume to stand out from the rest if you wish to earn an interview. Below are strategies for crafting a resume that will stand out and give hiring managers exactly what they are looking for.
Strategies for Resume Success
These are time-honored strategies that will help you create a resume that informs hiring managers of exactly what they want to know – with no pointless information.
Craft A Job-Specific Resume – Perhaps you have a number of degrees, talents and qualifications that allow you to pursue a number of careers. Do not try to cram all of that information into one resume. Create multiple resumes for each of your specialties. Larry Maier stated that when he receives resumes from technical applicants, all he wants to see is highlighted technical training and relevant work experience – nothing more.
Use Direct Language – Be direct in every area of your resume. Your resume is your time to brag about yourself. There is no need to try to rely on implications or be modest. According to Peter Kistler, contributing writer for Brand Yourself, be very specific about your accomplishments. For example, instead of saying, “Responsible for making collection calls”, say, “Called customers who were late on payments and generated a 50 percent call-to-payment ratio.” Simply stating you were responsible for something does not say how successful you were at it.
Highlight Recent Accomplishments – John Challenger, executive at the consulting firm Challenger, Gray & Christmas, advises resume creators to focus on accomplishments and relevant work experience within the past 10 years. Do not treat every job you’ve held equally, and completely leave off irrelevant information.
The one exception to this rule is education – always detail formal education received. For example, if you are applying for a job in the public health industry, mention that you have completed public health masters programs. Additionally, if you received your degree online, explain that it was an online degree. To an employer, there is essentially little to no difference between an online degree and a traditional degree.
Edit, Edit, Edit! – Editing is the most important step in engineering your resume. The quickest route to losing a job prospect is to have spelling or grammar errors in your resume. Read your resume multiple times aloud to yourself. Run it through online proofreading tools. Kistler suggests sending your resume to two or more friends and having them proofread your resume. Additionally, ensure that you edit your resume down to a single page. It is fine if it goes beyond one page when initially writing it, but it must be refined to fit on a single page.
Use Proper File Names and Types – Now that your resume is ready to send, ensure that it is saved properly. According to Kistler, the preferred file extension is .PDF. Most word processors will allow you to save your document as a PDF. This file type saves all of your formatting and avoids aesthetic or functional issues that can arise from different versions of word processors. Lastly, the file name should be FIRSTNAME_LASTNAME_Resume.pdf. Imagine you are a hiring manager who received 50 emails each containing a resume. You save them in a special folder. If they are all named “resume” you may end up deleting them, accidentally (or on purpose). Having a personal file name helps the hiring manager keep them organized – something they will appreciate.
Engineer Your Resume to Meet Success
The above strategies can be successfully employed to tailor a stellar resume that helps you stand out from the crowd. Even though many of these tips and strategies have been around for a while, hiring managers still appreciate them. You may be surprised how many applicants employ distasteful and time-wasting practices. These strategies are designed with the hiring manager in mind and assure them that you are a professional that is worthy of their time.
William Miller is a masters-level student on in an online human services degree program who also works as a consultant when he’s not busy studying or writing papers.