Ask any expert the best way to garner customer interest at your trade show booth and they’ll usually tell you the secret is to first generate excitement. Many say the goal is to create a Casino-like atmosphere. That accords with what behavioral scientists tell us, that people are attracted to noise and bright lights. Think in terms of “see it, feel it, hear it” —you want all three of these senses (sight, touch, and hearing) working overtime for your customers. That means the attractions in your booth should be more interactive and hands-on. Modern audiences have too little time (and short attention spans) and won’t stand still for the boring sales pitches or product demonstrations common a generation ago. That’s why you want to create an exciting atmosphere—just like a Casino’s, at your booth. Here are a few great ideas to punch up your presentations at shows.
Remember when we said people were attracted to lights and noise? You will need some professional-quality halogen lights and will find them invaluable for illuminating presentation boards, games, and products. They will also help your booth stand apart from the crowd, which is what you want. Whatever you do, don’t forget the lights.
Games, and Make Some Noise
Nothing says “Casino Experience” like a game of chance http://thedisplayoutlet.com/prize-wheel/ are perennial favorites at shows and for good reason. They are one of the most versatile, portable, and effective tools you can have in your trade show arsenal. You can let your customers spin the wheel in exchange for filling out a contact card—if you aren’t already using badge or other electronic scanners for that. Make sure everybody wins a little something to generate excitement. The chance of winning something big makes for even more excitement. A money blowing machine (like a phone booth with money or vouchers swirling around inside it) is also great, as is anything that makes noise.These games might be derided by some as mere “gimmicks,” but anything that draws a crowd and generates excitement is the kind of gimmick you want. It’s all about attracting the crowd and getting what you need from them, whether it is filling out contact cards or watching a presentation. Just remember what the scientists say attracts people (noise and lights) and you will be at least one step ahead of the competition.
You can find a nice selection of prize wheels and other interesting trade show materials, all at great prices, simply by visiting http://thedisplayoutlet.com
Are you thinking about getting an online masters degree in public administration? If so, it may serve you well. However, it’s important you understand the difference between public administration and business administration. Understanding the distinction between the two will help prepare you for the type of education that will most benefit your desired career path.
Career Path Distinctions
Public administration is primarily suited for individuals seeking a career aligned with public and/or government service. Interestingly, public administration covers a broad scope of career paths. For example, someone with masters degree in public administration can assume many different titles including a Human Resource (HR) Coordinator, Energy Consultant, or even an Agricultural Marketing Specialist and work in school systems.
In contrast, business administration is primarily suited for individuals seeking a career aligned with private sector administration or management. A business administration background is not industry specific. However, many career-oriented employees focus on either industry specific specialties or administration specialties. Some of the jobs you can qualify for with a business administration degree include a Managing Director, Financial Analyst, CEO, CIO, or Public Relations. It is also a basic background for entrepreneurship.
While it’s not guaranteed that a certain degree type will yield specific job roles, more often than not experience and relevant educational credentials will increase your potential to fill the role you desire. Imagine for a second you were applying for an engineering position with a non-engineering degree. This dramatic difference in terms of position and educational background may raise a red flag for an employer who is seeking an employee competent in a specific duty or field. This is why it’s so important to be mindful about your career path and how that falls in line with your chosen degree or educational program.
Educational Background Distinctions
When considering the educational distinctions of public or business administration several components including objectivity, audience, decision-making, and regulatory components play a substantial role in educational variances. For example, course work for an online master of public administration will focus largely on governmental decision-making processes and public accountability. Consequently, course objectives like Finance and Accounting will focus more on government budgeting processes, fund allocations or fund pools. Business administration will focus on revenue generation, working capital, receivables, and profits. As you can see the educational differences focus on the context or environment where administration will occur. Those working in public administration fields are more likely to deal with government budgets and legislative processes. Whereas, those working in the business administration field are more likely to work with revenue generation, 10k’s, quarterly statements, and a board of directors. Understanding these differences is very important to your future because it will help you be prepared to successfully fulfill your role within any organization.
Why Choosing the Right Online Degree is Important
Choosing the right online degree for your future career path is essential because acquiring and developing the appropriate skill sets necessary to successfully pursue and fill specific roles in organizations is essential. For example, becoming an accountant and becoming an accounting professor requires two similar yet distinctive educational credentials. Accountants interested in sitting for the CPA exam should focus on courses that prepare them for the exam and meet the credit hours criteria for their specific regions. In contrast, accounting professors should ensure they have not only the required levels of education but also the necessary instructional credentials required to teach at a specific college or university. In the same way government accountants seeking employment in high level government positions, agencies, or departments may benefit from an online masters in public administration in addition to their credentials in accounting and public finance.
I just got a phone call from my father that my elder brother got robbed!! Even at the first ring of phone I was suspicious that something unusual has happened because my parents never call me at this odd time – 11:30pm! My brother was beaten by 4 people and he was robbed of car, mobile, laptop and money he had. I am really worried about him, his condition. I’m least worried about the money or things lost, and I am getting an urge to talk to my brother pretty soon. An urge that led me turn on my laptop and talk to myself on this blog. I wish he is safe and isn’t hurt much. He is surgeon and I know he can handle pain but still my love for him is making me nervous.
Did you ever feel such a strong urge to talk to someone? I do. I am felling helpless, sitting 1500km away from home.
My elder brother has always been a hero, an ideal for me. I always wanted to be like him. He was very-very good at studies. Yes, and extra ‘very’ mean that. He did his medical degree from No. 1 medical college in India! It is unusual when you are born in a family living in remote village and you daily paddle your bicycle 5km to get a bus so that you can reach a school 35km away from your house. And yes, then walk for school from the bus stand. Yes, it is hard. Elder brother set the example for two of his younger brothers. And, my younger brother did followed the same steps and he surpassed my elder brothers legacy and may be he is better surgeon than him. Yes, he is also medical doctor. About me, I come in middle, I have tried my best to follow the footsteps but may be I have if you think earning money is one of those steps. I make enough money to live good live in India. Yes, till Feb. this financial year my earning is in 7 figures, yes mind that it is in Indian rupee! :) But do earning money matters? I always have felt lonely in all that money.
Enough self talking! I am waiting to talk to my brother.
I get this in the email today and I must say it is hilarious but true for every country, especially my home country – India!!
Yes, it was my b’day today and I have turned 27!
Top Ten Things You Don’t Want To Hear From Your Kids On Father’s Day
10. “And you are?”
9. “Father? We always kind of assumed you were our mother.”
8. “I’m supposed to give you a gift to thank you for ruining my life?!”
7. “Hey Dad, on your special day, how ’bout updating your will?”
6. “It’s not just a nose hair trimmer, it’s a nose and ear hair trimmer.”
5. “All eight of us got you a subscription to US Weekly, so you can read about how you’re cheating on Mom.”
4. “It’s a restaurant, Dad; they require a shirt.”
3. “I know you don’t play golf, but golfballs were easier to shoplift.”
2. “It’s nice to go through the motions like this every year.”
1. “Here’s a couple bucks. Get yourself a McDLT.”
You’ve spent the past two years taking courses, writing papers, preparing case studies and perhaps completing an internship to earn your Master of Business Administration or MBA. When you entered the program at first, you had a vague idea of what you wanted to do when you graduated, but now that the day has arrived, you’re feeling a little lost and unsure of which path to take.
The good news is that now that you have the MBA, you have opened the door to a wide assortment of options. Thanks to your commitment and all of the hard work you poured into your studies, you have far more career options that you did before you began the program.
Move Up the Ladder
Many people enter MBA programs with a desire to move to the higher levels within their career, whether at the company they currently work for or at a new company. With the practical knowledge and skills that you gain while studying for your MBA, combined with your performance on the job, you can often rise to the top of the candidate pool for open positions. In fact, in a survey by the staffing firm Accountemps, more than 80 percent of top-level executives indicated that an advanced business degree is a required for moving into executive positions.
And, in most cases, the work that you put into your MBA shows in your paycheck. As you move up the ladder, you can expect to earn more than you those in lower level positions, and those who do not have the advanced degree.
Get a Job
Almost no one enters an MBA program thinking that they are going to immediately retire or head to the unemployment line. It’s a sad fact though, that many college graduates these days finish school without a job lined up and it often takes them months, even years in some cases, to find a well-paying job in their field.
While getting an MBA is not a guarantee that you’ll get a job, it increases your chances of joining the working world exponentially. A recent survey by the Graduate Management Admission Council found that the job market for MBAs has improved considerably over the past few years. Of the 216 international companies that were surveyed, almost 75 percent indicated that they plan to hire MBA graduates in 2012, an increase of nearly 20 percent over 2011.
And it’s not only domestic opportunities that are increasing. MBAs have more international employment opportunities than ever before, especially in Asia with its rapidly growing economies.
Change Your Career
MBA programs today offer more specialization than ever before; in fact, very few students actually earn a strict “Master of Business Administration” but instead choose to focus on a specialty area, such as marketing, accounting, finance, organizational leadership or economics. While the core subjects of the MBA program are similar across the board by specializing in an area outside of your experience or undergraduate degree, you open the door to more opportunities. For example, you may hold a degree in accounting – and have several years of experience in the field – but studying marketing at the master’s level allows you to move into those types of positions.
Keep On Going!
For many students, earning an MBA is the end goal; they do very well with that as the terminal degree. However, for others, the MBA is just a stepping stone to further education. Accountants, for example, may seek an MBA in Accounting to meet the prerequisites for becoming a Certified Public Accountant, while finance majors seek an MBA in preparation for taking the Certified Financial Analyst exam. In many cases, the work you do as a graduate student will meet the requirements for standard certification, which improves your employment prospects and earning potential in the long run.
Earning an MBA is an accomplishment that cannot be understated. Unlike other degrees, which may prepare students for a specific career path, MBA studies open a whole world of opportunity. Whether you want to climb to the top of the ladder, change your career, move forward with a higher level of certification or even own and operate your own business, this versatile degree will help you to meet your goals.
This article was written by Justin Davis who has been pursuing his MBA online and expects to have his degree by next year.