Author Archive

Like a Casino—Making Your Trade Show Booth Exciting

March 10, 2014 Leave a comment

DisplayOutlet-FirstBatch-3-1Ask any expert the best way to garner customer interest at your trade show booth and they’ll usually tell you the secret is to first generate excitement. Many say the goal is to create a Casino-like atmosphere. That accords with what behavioral scientists tell us, that people are attracted to noise and bright lights. Think in terms of “see it, feel it, hear it” —you want all three of these senses (sight, touch, and hearing) working overtime for your customers. That means the attractions in your booth should be more interactive and hands-on. Modern audiences have too little time (and short attention spans) and won’t stand still for the boring sales pitches or product demonstrations common a generation ago. That’s why you want to create an exciting atmosphere—just like a Casino’s, at your booth. Here are a few great ideas to punch up your presentations at shows.

Bright lights

Remember when we said people were attracted to lights and noise? You will need some professional-quality halogen lights and will find them invaluable for illuminating presentation boards, games, and products. They will also help your booth stand apart from the crowd, which is what you want. Whatever you do, don’t forget the lights.

Games, and Make Some Noise

Nothing says “Casino Experience” like a game of chance are perennial favorites at shows and for good reason. They are one of the most versatile, portable, and effective tools you can have in your trade show arsenal.  You can let your customers spin the wheel in exchange for filling out a contact card—if you aren’t already using badge or other electronic scanners for that. Make sure everybody wins a little something to generate excitement. The chance of winning something big makes for even more excitement. A money blowing machine (like a phone booth with money or vouchers swirling around inside it) is also great, as is anything that makes noise.These games might be derided by some as mere “gimmicks,” but anything that draws a crowd and generates excitement is the kind of gimmick you want. It’s all about attracting the crowd and getting what you need from them, whether it is filling out contact cards or watching a presentation. Just remember what the scientists say attracts people (noise and lights) and you will be at least one step ahead of the competition.

You can find a nice selection of prize wheels and other interesting trade show materials, all at great prices, simply by visiting


Categories: Business School, Life, MBA

Upcoming book by my friend!!

July 9, 2013 Leave a comment

Here in this post I want to shout out for my friend, Richard, he graduated from Cornell Johnson School of Management few weeks back and he is writing a book on how to get into B-school! He has already written more than 90,000 words!

His story is really inspiring and he is really awesome guy. He became more interesting guy when he started writing a book because I also share the same dream of writing a book! I have been following his journey at his blog since long time.

You can also know more about him and his book from this link

Also, for the limited time you can submit your email id at the above link and you may get a your essays reviewed by him for FREE!!

Check out


Special offer from GMAT Prep Now

June 13, 2013 2 comments

Now, until June 30th, our MBA partner, BusinessBecause, is offering, for free, one month’s access to their new premium membership section (with no obligations afterwards). The premium section has several career resources that give prospective MBA/MSc students an insight into the current MBA job market. In addition, there are interesting survey data and recruiter profiles – even before you go to b-school, you can start researching jobs, connecting with recruiters and building your MBA network!

To see what’s included in the premium section, click here:

How to take advantage of this opportunity –

If you have a BusinessBecause profile, simply login to your account and click the upgrade button on the following page, Enter the code E4D3309C for instant access.

If you do not have a profile, you must first register at,, and enter code E4D3309C as part of the registration form for instant access.

To receive access to BusinessBecause’s new premium membership, this code must be activated by June 30th, 2013.

Categories: Business School

Make Admissions Process Easy

June 9, 2013 Leave a comment

Perhaps in a world you think of as perfect, you would not have to wade through the application process, and admissions people could just tell by looking at you that you would be a great fit.  This ain’t a perfect world and you have no choice but to follow the rules and go through the process.   Paperwork, recommendations, and of course the dreaded interviews.  Now the people who are reading your paper work and are meeting you on campus have interviewed and thumbed through so much paper in their day that you could not be less important to them on face value.

Amerasia consulting - Best consulting service for MBA

Amerasia consulting – Best consulting service for MBA


You have to stand out, and you have to figure out a way to do that which will actually work.  You don’t have a lot of shots at it so don’t be a fool and think you can just out smart them, or that your perfect character will be enough to shine through and that you will just be picked because of this energy.  No, you have to go to and engage an mba essay consultant because they can coach you on what to do, and how you can put your best foot forward.  Don’t think you know it all, because there’s a lot to know, and some things you might think are of little significance are actually of the utmost consequence.

If you engage a consultant through, you can join the ranks of those who have wanted to get an MBA and have gotten to go to their dream school.  I’m one of them.  I saw the testimonials posted online and was skeptical at first but am no longer.  The application process was actually really easy, when I knew exactly what had to be done.  It made a daunting task much simpler and it eased the stress that would no doubt have been there otherwise.

Categories: Business School

RC tips by GMATPrepNow

May 31, 2013 1 comment

When it comes to Reading Comprehension, there is not one specific approach that works best for everyone. I always recommend that students spend some time experimenting with different strategies to see which one best suits their memory, reading speed and English proficiency.

Having said that, it’s crucial that you engage 100% in the passage. So, rather than approach a new passage with dread (“I don’t enjoy reading it at all”), try to feign interest (“Excellent! This passage is about stock market regulations in Mexico!”). The better your engagement, the better the results.

Here are a couple specific tips:

- When answering a Main Idea question, remember that you’re looking for an answer choice that encapsulates the entire passage. Incorrect answer choices are often too specific and fail to summarize the big picture.

- Pay attention to words such as yet, but, since, although, except, moreover, nonetheless, unless, and however. These transition words often signal something important in a GMAT Reading Comprehension passage.

You can find more tips and study material at


Categories: Business School


Just going through SC lessons on

Brent did a great job in explaining the concepts. Check out if you are having some problems at solving SC questions!

Will finish this module tonight for sure and will start MGMAT SC guide tomorrow!
Read more…

Categories: Business School, GMAT, MBA

5 Essential Skills For Any Marketer In 2013

As more business owners become marketing savvy and technology expands our reach, it’s getting harder to stand out from the noise. Successfully marketing your product or service requires a mix of skills and personality traits. Here’s a quick overview of five traits that will set you on the road to marketing success this year. In case you want to develop any of these areas, we’ve also provided some recommendations for further exploration.


1.  Copywriting: Many successful entrepreneurs cite the book Influence by Robert Cialdini as single most important book they’ve read. In Influence, Cialdini breaks down the process of influencing buyers to easy steps ranging from showing social proof to building authority. Copywriting is the art of using persuasion in writing to develop sales and marketing materials. Good copywriting drives a company’s website, written materials, packaging, and social media. If you haven’t developed this skill, two popular courses include AWAI’s Accelerated Program for Six-Figure Copywriting and John Carlton’s Simple Writing System.

2. Social media:Social media is a critical channel for anyone that’s actively marketing products. It’s important to be able to evaluate which social networks are best for your business, based on where your customers spend their time online. Knowing the technical aspects of managing an account as well as how to engage people is important. To learn more about social media marketing, check out the archives of the site Social Media Examinerwhich is a best-in-class resource for different social platforms.

3.  Market research:As a marketer, it’sessential that you understand what your customers want. It’s not good enough to guess. Instead, you need to be able to conduct effective market research from designing surveys to setting up focus groups and conducting interviews. Market research doesn’t require a Ph.D. in research design. Instead, you have to be willing to get out there, ask the right questions, and continuously test your assumptions. Market research can inform everything from your branding to your product design. If you want to build a solid foundation in market research, start with this presentation on SlideShare.

4.   Networking:One of the skills that sets marketers apart is the ability to network. From establishing joint ventures in your market to wooing customers, being able to hold your own in a conversation is important. A good networker can mingle at an industry event, get through to decision makers on cold calls, or wow a new client over lunch. Being a good networker relies on being comfortable with rejection, building your relationships over time, and understanding how to create value for other people. For more info on good networking, check out the forthcoming Your Network is Your Net Worth by former Virgin America V.P. Porter Gale.

5.  Analysis:From a company’s financials to its web analytics, marketers are bombarded with data every day. It’s key that marketers be able to read and interpret this data, and use it to inform their strategies. Simple data can tell you whether or not an effort is drawing customers, whether the costs of acquiring a customer through a certain kind of advertisement is profitable, and more. Marketo’s Definitive Guide to Market Metrics and Market Analytics is a great place to start.

When you’re planning where to invest your time in terms of learning, developing these essential skills can add rocket fuel to your marketing career. From selling through great copy to improving campaign performance based on analytics, each contributes greatly to the marketing cycle. Do you have a resource to help interested marketers further explore one of these five areas? Let us know your favorite references in the comments below.

About the Author : Julianne Parrish is a mother of one beautiful daughter. She loves spending time with her and catching up on reading otherwise. Julianne also likes reviewing sites like Optiva, which is a leader in LED signs.



Categories: Business School

The 10 Best CPA Exam Tips

April 5, 2013 Leave a comment

Undertaking a CPA exam requires that you be well prepared. Some students fail the exam because they did not plan or manage time well. Many people have a perception of a CPA exam being difficult, but one thing you should know is that once you follow the most important tips on how to pass a CPA exam, you will be on the safe side. Passing will be achievable for you. After all, you wouldn’t want to get that degree in accounting and not be a licensed accountant!

Try to consider the following best CPA exam tips:

Always have a fresh mind

It is important to have a fresh mind on a daily basis. Staying up all night should be a forgotten routine to avoid confusion and lack of concentration on the day of your exam. With rest and continual focus and concentration over time, you will eventually grasp more information concerning your CPA exam.

Have a plan

It is always advisable to have a work schedule if you are currently working and a study schedule for your CPA exam. A schedule will propel you toward graduation with a degree in accounting, and then you can plan to take your exam to avoid any inconveniences.

Always keep in mind that every exam is different

If you are taking a CPA exam for the first time you should clearly be aware that it will be different from the previous exams. For instance, 2013’s exam will be completely different from last year’s exam. This means that you have to make sure that you get high scores to avoid failure. A CPA course has four sections and you are required to pass all of them or you will have to retake parts of the exam.

Revision is important

Always review your notes on a regular basis to enhance your memory capability. With this you will be able to remember and apply what you will have read during your exam. Prepare short summarized notes and avoid cramming. You can easily download your review notes from the comfort of your home through use of a computer, a phone or even a tablet. With these materials, you can study any time anywhere you want.

Talk to your instructor

Try to inform your instructor on your plans to take a CPA exam and get their feedback as quickly as possible bearing in mind that the CPA credential is the key entry to career development.

Use your exam tricks

If you have your own invented methods of learning use them if they are efficient for you.

Work hard

Burying yourself in books won’t help you if you do not know what your main purpose is. You should at least allocate some time for yourself to have fun. This will help you relax and once the exam comes, you will easily ace it.

Stay away from social media

If you have a Facebook or twitter account log them out and stay completely away from internet to enhance concentration.

Remind yourself why

Have a purpose for taking a CPA exam or a degree in accounting.

Understand what CPA is

CPA is all about diligence as well intelligence!


Categories: Business School

How Does Public Administration Differ from Business Administration?

April 4, 2013 Leave a comment

Are you thinking about getting an online masters degree in public administration? If so, it may serve you well. However, it’s important you understand the difference between public administration and business administration. Understanding the distinction between the two will help prepare you for the type of education that will most benefit your desired career path. 

Career Path Distinctions

Public administration is primarily suited for individuals seeking a career aligned with public and/or government service. Interestingly, public administration covers a broad scope of career paths. For example, someone with masters degree in public administration can assume many different titles including a Human Resource (HR) Coordinator, Energy Consultant, or even an Agricultural Marketing Specialist and work in school systems.

In contrast, business administration is primarily suited for individuals seeking a career aligned with private sector administration or management. A business administration background is not industry specific. However, many career-oriented employees focus on either industry specific specialties or administration specialties. Some of the jobs you can qualify for with a business administration degree include a Managing Director, Financial Analyst, CEO, CIO, or Public Relations. It is also a basic background for entrepreneurship.

While it’s not guaranteed that a certain degree type will yield specific job roles, more often than not experience and relevant educational credentials will increase your potential to fill the role you desire. Imagine for a second you were applying for an engineering position with a non-engineering degree. This dramatic difference in terms of position and educational background may raise a red flag for an employer who is seeking an employee competent in a specific duty or field. This is why it’s so important to be mindful about your career path and how that falls in line with your chosen degree or educational program.

Educational Background Distinctions

When considering the educational distinctions of public or business administration several components including objectivity, audience, decision-making, and regulatory components play a substantial role in educational variances. For example, course work for an online master of public administration will focus largely on governmental decision-making processes and public accountability. Consequently, course objectives like Finance and Accounting will focus more on government budgeting processes, fund allocations or fund pools. Business administration will focus on revenue generation, working capital, receivables, and profits. As you can see the educational differences focus on the context or environment where administration will occur. Those working in public administration fields are more likely to deal with government budgets and legislative processes. Whereas, those working in the business administration field are more likely to work with revenue generation, 10k’s, quarterly statements, and a board of directors. Understanding these differences is very important to your future because it will help you be prepared to successfully fulfill your role within any organization.

Why Choosing the Right Online Degree is Important

Choosing the right online degree for your future career path is essential because acquiring and developing the appropriate skill sets necessary to successfully pursue and fill specific roles in organizations is essential. For example, becoming an accountant and becoming an accounting professor requires two similar yet distinctive educational credentials. Accountants interested in sitting for the CPA exam should focus on courses that prepare them for the exam and meet the credit hours criteria for their specific regions. In contrast, accounting professors should ensure they have not only the required levels of education but also the necessary instructional credentials required to teach at a specific college or university. In the same way government accountants seeking employment in high level government positions, agencies, or departments may benefit from an online masters in public administration in addition to their credentials in accounting and public finance.

Categories: Life, MBA

Career Planning:Current Degrees to Set You Up In Tomorrow’s Growing Industries

March 26, 2013 Leave a comment

Earning a degree is an exciting and important investment in your future. Deciding which degree to pursue, however, can be a difficult choice. Certainly you want to consider your natural interests and abilities, and you also want to choose a degree that will provide you with the best job prospects upon graduation. Therefore, knowing which industries are growing and creating the most job opportunities is an essential part of your decision-making process.

According to research conducted by the United States government, as well as other organizations who track industry and employment trends, three of the fastest-growing industries over the next decade will be healthcare, business, and construction. With a relevant degree, you can expect to find a variety of interesting and rewarding job opportunities within any of these arenas.


Growth in the healthcare industry will be driven primarily by our country’s aging population.  Senior citizens and other people with health issues will continue to need the direct medical care provided by doctors, but they will also need the type of care provided by nurses, home health care services, and physical therapists. So, it’s not surprising that the fastest-growing occupations in the healthcare industry are projected to be nurses, home health aides, and physical therapist aides.

People with health issues also need medical equipment and medication, and medical offices need to track their patients’ information accurately. This means that pharmacy technologists, medical office assistants, and medical transcriptionists will also be in high demand.

Degrees:  If you are interested in pursuing a career in healthcare, the hottest degrees in the foreseeable future will be nursing, physical therapy, and masters in human services. While the first two are more career specific, a masters in human services would open many doors and give you a broader career field to choose from.


People with general business skills are always highly sought after because they have the knowledge required to adapt to a variety of roles. Over the next decade, however, those with financial analysis and accounting skills can expect to do particularly well as the economy continues to strengthen. Likewise, market researchers and marketing analysts will also be in high demand.   

Degrees:  If business is what interests you and you like the idea of being flexible, consider a degree in business administration. If you enjoy working with numbers and spreadsheets, a degree in finance, accounting, or market research might be the right choice.


Although the construction industry was particularly hard-hit during the recent economic downturn, delayed demand for new buildings and improvements on existing buildings means that this will be one of the fastest-growing industries for years to come. Interest in green and sustainable building will be especially strong given the increasing interest in environmental issues. People with traditional construction skills like carpenters, plumbers, and electricians should do increasingly well in the job market, but those with knowledge of sustainable building practices and technologies will find that they have particularly strong employment prospects.

Degrees:  A degree in construction management, building science, or civil engineering will allow you to take advantage of the expanding opportunities in this industry. Also, a degree in urban or regional planning will position you for career success.

Categories: Business School

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