Ask any expert the best way to garner customer interest at your trade show booth and they’ll usually tell you the secret is to first generate excitement. Many say the goal is to create a Casino-like atmosphere. That accords with what behavioral scientists tell us, that people are attracted to noise and bright lights. Think in terms of “see it, feel it, hear it” —you want all three of these senses (sight, touch, and hearing) working overtime for your customers. That means the attractions in your booth should be more interactive and hands-on. Modern audiences have too little time (and short attention spans) and won’t stand still for the boring sales pitches or product demonstrations common a generation ago. That’s why you want to create an exciting atmosphere—just like a Casino’s, at your booth. Here are a few great ideas to punch up your presentations at shows.
Remember when we said people were attracted to lights and noise? You will need some professional-quality halogen lights and will find them invaluable for illuminating presentation boards, games, and products. They will also help your booth stand apart from the crowd, which is what you want. Whatever you do, don’t forget the lights.
Games, and Make Some Noise
Nothing says “Casino Experience” like a game of chance http://thedisplayoutlet.com/prize-wheel/ are perennial favorites at shows and for good reason. They are one of the most versatile, portable, and effective tools you can have in your trade show arsenal. You can let your customers spin the wheel in exchange for filling out a contact card—if you aren’t already using badge or other electronic scanners for that. Make sure everybody wins a little something to generate excitement. The chance of winning something big makes for even more excitement. A money blowing machine (like a phone booth with money or vouchers swirling around inside it) is also great, as is anything that makes noise.These games might be derided by some as mere “gimmicks,” but anything that draws a crowd and generates excitement is the kind of gimmick you want. It’s all about attracting the crowd and getting what you need from them, whether it is filling out contact cards or watching a presentation. Just remember what the scientists say attracts people (noise and lights) and you will be at least one step ahead of the competition.
You can find a nice selection of prize wheels and other interesting trade show materials, all at great prices, simply by visiting http://thedisplayoutlet.com
Here in this post I want to shout out for my friend, Richard, he graduated from Cornell Johnson School of Management few weeks back and he is writing a book on how to get into B-school! He has already written more than 90,000 words!
His story is really inspiring and he is really awesome guy. He became more interesting guy when he started writing a book because I also share the same dream of writing a book! I have been following his journey at his blog http://money9111.blogspot.in/ since long time.
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Also, for the limited time you can submit your email id at the above link and you may get a your essays reviewed by him for FREE!!
Check out http://unbouncepages.com/bschoolbook/
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When it comes to Reading Comprehension, there is not one specific approach that works best for everyone. I always recommend that students spend some time experimenting with different strategies to see which one best suits their memory, reading speed and English proficiency.
Having said that, it’s crucial that you engage 100% in the passage. So, rather than approach a new passage with dread (“I don’t enjoy reading it at all”), try to feign interest (“Excellent! This passage is about stock market regulations in Mexico!”). The better your engagement, the better the results.
Here are a couple specific tips:
- When answering a Main Idea question, remember that you’re looking for an answer choice that encapsulates the entire passage. Incorrect answer choices are often too specific and fail to summarize the big picture.
- Pay attention to words such as yet, but, since, although, except, moreover, nonetheless, unless, and however. These transition words often signal something important in a GMAT Reading Comprehension passage.
You can find more tips and study material at http://www.gmatprepnow.com/
Just going through SC lessons on http://www.gmatprepnow.com
Brent did a great job in explaining the concepts. Check out if you are having some problems at solving SC questions!
Will finish this module tonight for sure and will start MGMAT SC guide tomorrow!