Like a Casino—Making Your Trade Show Booth Exciting

March 10, 2014 Leave a comment

DisplayOutlet-FirstBatch-3-1Ask any expert the best way to garner customer interest at your trade show booth and they’ll usually tell you the secret is to first generate excitement. Many say the goal is to create a Casino-like atmosphere. That accords with what behavioral scientists tell us, that people are attracted to noise and bright lights. Think in terms of “see it, feel it, hear it” —you want all three of these senses (sight, touch, and hearing) working overtime for your customers. That means the attractions in your booth should be more interactive and hands-on. Modern audiences have too little time (and short attention spans) and won’t stand still for the boring sales pitches or product demonstrations common a generation ago. That’s why you want to create an exciting atmosphere—just like a Casino’s, at your booth. Here are a few great ideas to punch up your presentations at shows.

Bright lights

Remember when we said people were attracted to lights and noise? You will need some professional-quality halogen lights and will find them invaluable for illuminating presentation boards, games, and products. They will also help your booth stand apart from the crowd, which is what you want. Whatever you do, don’t forget the lights.

Games, and Make Some Noise

Nothing says “Casino Experience” like a game of chance are perennial favorites at shows and for good reason. They are one of the most versatile, portable, and effective tools you can have in your trade show arsenal.  You can let your customers spin the wheel in exchange for filling out a contact card—if you aren’t already using badge or other electronic scanners for that. Make sure everybody wins a little something to generate excitement. The chance of winning something big makes for even more excitement. A money blowing machine (like a phone booth with money or vouchers swirling around inside it) is also great, as is anything that makes noise.These games might be derided by some as mere “gimmicks,” but anything that draws a crowd and generates excitement is the kind of gimmick you want. It’s all about attracting the crowd and getting what you need from them, whether it is filling out contact cards or watching a presentation. Just remember what the scientists say attracts people (noise and lights) and you will be at least one step ahead of the competition.

You can find a nice selection of prize wheels and other interesting trade show materials, all at great prices, simply by visiting


Categories: Business School, Life, MBA

Upcoming book by my friend!!

July 9, 2013 Leave a comment

Here in this post I want to shout out for my friend, Richard, he graduated from Cornell Johnson School of Management few weeks back and he is writing a book on how to get into B-school! He has already written more than 90,000 words!

His story is really inspiring and he is really awesome guy. He became more interesting guy when he started writing a book because I also share the same dream of writing a book! I have been following his journey at his blog since long time.

You can also know more about him and his book from this link

Also, for the limited time you can submit your email id at the above link and you may get a your essays reviewed by him for FREE!!

Check out


Special offer from GMAT Prep Now

June 13, 2013 2 comments

Now, until June 30th, our MBA partner, BusinessBecause, is offering, for free, one month’s access to their new premium membership section (with no obligations afterwards). The premium section has several career resources that give prospective MBA/MSc students an insight into the current MBA job market. In addition, there are interesting survey data and recruiter profiles – even before you go to b-school, you can start researching jobs, connecting with recruiters and building your MBA network!

To see what’s included in the premium section, click here:

How to take advantage of this opportunity –

If you have a BusinessBecause profile, simply login to your account and click the upgrade button on the following page, Enter the code E4D3309C for instant access.

If you do not have a profile, you must first register at,, and enter code E4D3309C as part of the registration form for instant access.

To receive access to BusinessBecause’s new premium membership, this code must be activated by June 30th, 2013.

Categories: Business School

Make Admissions Process Easy

June 9, 2013 Leave a comment

Perhaps in a world you think of as perfect, you would not have to wade through the application process, and admissions people could just tell by looking at you that you would be a great fit.  This ain’t a perfect world and you have no choice but to follow the rules and go through the process.   Paperwork, recommendations, and of course the dreaded interviews.  Now the people who are reading your paper work and are meeting you on campus have interviewed and thumbed through so much paper in their day that you could not be less important to them on face value.

Amerasia consulting - Best consulting service for MBA

Amerasia consulting – Best consulting service for MBA


You have to stand out, and you have to figure out a way to do that which will actually work.  You don’t have a lot of shots at it so don’t be a fool and think you can just out smart them, or that your perfect character will be enough to shine through and that you will just be picked because of this energy.  No, you have to go to and engage an mba essay consultant because they can coach you on what to do, and how you can put your best foot forward.  Don’t think you know it all, because there’s a lot to know, and some things you might think are of little significance are actually of the utmost consequence.

If you engage a consultant through, you can join the ranks of those who have wanted to get an MBA and have gotten to go to their dream school.  I’m one of them.  I saw the testimonials posted online and was skeptical at first but am no longer.  The application process was actually really easy, when I knew exactly what had to be done.  It made a daunting task much simpler and it eased the stress that would no doubt have been there otherwise.

Categories: Business School

RC tips by GMATPrepNow

May 31, 2013 1 comment

When it comes to Reading Comprehension, there is not one specific approach that works best for everyone. I always recommend that students spend some time experimenting with different strategies to see which one best suits their memory, reading speed and English proficiency.

Having said that, it’s crucial that you engage 100% in the passage. So, rather than approach a new passage with dread (“I don’t enjoy reading it at all”), try to feign interest (“Excellent! This passage is about stock market regulations in Mexico!”). The better your engagement, the better the results.

Here are a couple specific tips:

- When answering a Main Idea question, remember that you’re looking for an answer choice that encapsulates the entire passage. Incorrect answer choices are often too specific and fail to summarize the big picture.

- Pay attention to words such as yet, but, since, although, except, moreover, nonetheless, unless, and however. These transition words often signal something important in a GMAT Reading Comprehension passage.

You can find more tips and study material at


Categories: Business School


Just going through SC lessons on

Brent did a great job in explaining the concepts. Check out if you are having some problems at solving SC questions!

Will finish this module tonight for sure and will start MGMAT SC guide tomorrow!
Read more…

Categories: Business School, GMAT, MBA

5 Essential Skills For Any Marketer In 2013

As more business owners become marketing savvy and technology expands our reach, it’s getting harder to stand out from the noise. Successfully marketing your product or service requires a mix of skills and personality traits. Here’s a quick overview of five traits that will set you on the road to marketing success this year. In case you want to develop any of these areas, we’ve also provided some recommendations for further exploration.


1.  Copywriting: Many successful entrepreneurs cite the book Influence by Robert Cialdini as single most important book they’ve read. In Influence, Cialdini breaks down the process of influencing buyers to easy steps ranging from showing social proof to building authority. Copywriting is the art of using persuasion in writing to develop sales and marketing materials. Good copywriting drives a company’s website, written materials, packaging, and social media. If you haven’t developed this skill, two popular courses include AWAI’s Accelerated Program for Six-Figure Copywriting and John Carlton’s Simple Writing System.

2. Social media:Social media is a critical channel for anyone that’s actively marketing products. It’s important to be able to evaluate which social networks are best for your business, based on where your customers spend their time online. Knowing the technical aspects of managing an account as well as how to engage people is important. To learn more about social media marketing, check out the archives of the site Social Media Examinerwhich is a best-in-class resource for different social platforms.

3.  Market research:As a marketer, it’sessential that you understand what your customers want. It’s not good enough to guess. Instead, you need to be able to conduct effective market research from designing surveys to setting up focus groups and conducting interviews. Market research doesn’t require a Ph.D. in research design. Instead, you have to be willing to get out there, ask the right questions, and continuously test your assumptions. Market research can inform everything from your branding to your product design. If you want to build a solid foundation in market research, start with this presentation on SlideShare.

4.   Networking:One of the skills that sets marketers apart is the ability to network. From establishing joint ventures in your market to wooing customers, being able to hold your own in a conversation is important. A good networker can mingle at an industry event, get through to decision makers on cold calls, or wow a new client over lunch. Being a good networker relies on being comfortable with rejection, building your relationships over time, and understanding how to create value for other people. For more info on good networking, check out the forthcoming Your Network is Your Net Worth by former Virgin America V.P. Porter Gale.

5.  Analysis:From a company’s financials to its web analytics, marketers are bombarded with data every day. It’s key that marketers be able to read and interpret this data, and use it to inform their strategies. Simple data can tell you whether or not an effort is drawing customers, whether the costs of acquiring a customer through a certain kind of advertisement is profitable, and more. Marketo’s Definitive Guide to Market Metrics and Market Analytics is a great place to start.

When you’re planning where to invest your time in terms of learning, developing these essential skills can add rocket fuel to your marketing career. From selling through great copy to improving campaign performance based on analytics, each contributes greatly to the marketing cycle. Do you have a resource to help interested marketers further explore one of these five areas? Let us know your favorite references in the comments below.

About the Author : Julianne Parrish is a mother of one beautiful daughter. She loves spending time with her and catching up on reading otherwise. Julianne also likes reviewing sites like Optiva, which is a leader in LED signs.



Categories: Business School

Get every new post delivered to your Inbox.

Join 115 other followers

%d bloggers like this: